The marketing funnel, also known as conversion funnels or sales funnels, aims to convert leads into paying customers by delivering the right content to guide buyers through their journey from awareness to purchase. Here is an overview of the three key stages, as guided by a Digital marketing agency in Delhi:
Top-of-Funnel (TOFU)-In this stage, the goal is to increase awareness of your company's products and services. This is achieved by creating informative, engaging content through SEO, infographics, online ads, and video to build brand awareness.
Middle-of-Funnel (MOFU)-Leads at this stage have already interacted with your TOFU content. Now, the focus is on providing more detailed information and showing how your offerings differ from competitors to build trust. Strategies for this stage include long-form videos, remarketing, and email marketing.
Bottom-of-Funnel (BOFU)-At this stage, potential buyers have transitioned into paying customers, and the goal is to close the deal. This is accomplished by providing them with customer stories, pricing pages, and loyalty programs to encourage their purchase decision.
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