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Emotional Website Design Adopted by Web Design Delhi Companies

Human behavior is dictated not essentially by pure reason but also by the emotions. Clever marketers make use of these emotions into driving the people to buy their products or services. This also, at times, is the difference between a successful and a failed enterprise. The emotional websitedesign was pioneered by Donald Norman in his famous book- Emotional Design. The principles which he enunciated in this book are followed by the website design companies around the world, including the ones in Delhi, to make them more appealing to the visitors. This article will briefly discuss what this concept is all about.

This concept of Donald Norman is fit for all types of design and is not limited to web design only. However, this has been made use of in designing the website which are emotionally appealing to the users. Making use of large imagery as background based on topical nature of web site and that particular web page in such a way that appeals to the visitors is one of the ways of making use of this concept.

Let us take a few examples of the nature of websites where this can be effectively employed. Travel related businesses made by stunning and exceptional geographical land forms, of the nature that makes the visitors say WOW,  is one such example of application of this concept. Another important area where the images or photos are used effectively for generating the emotional appeal is that of some sensitive social issue, say hunger or child marriage. The web designing company make use of these images or real photos to send a message to the Peoples which is highly effective due to its emotional connection with the visitors. Likewise, the same concept can be used creatively for a number of websites which are related to topics of sensory appeal and some special cause.

An important point to remember while making use of this concept is that navigation from the main landing page to the other pages shall be of equal interest and appeal to the visitors. Every new page in the navigation shall fill the users with the desire to per-judge what would be on that page, till the time it actually opens up. For this the website designers Delhi need to plunge deep into thought and creative effort to create a remarkable site.

These websites can also be SEO friendly. Using by right technologies enables the developers to combine emotionality UX with the SEO market ability to make a forceful impact on the visitors and sell the cause of the website more effectively. This also helps in the achievement of the short and long term goals of the website owners.

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  1. Very Nice Post. I really appreciate with your blog. Thanks for sharing.
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    We are a New Advertisement Home based in Kolkata West Bengal India made up of people from advertisement design, digital and social media marketing. We deliver Populist Creativity that changes behavior for our customer. This Work is noticed / liked / talked about / shared by the many, not by the few. We research, plan and develop advertising campaigns across the full spectrum of media options – from online and offline ambient to social networking.


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