While designing a website, you are required
to take care of a whole lot of design and development needs which will not only
be useful for the users but will also make the site marketable on the different
internet resources such as the social media and the search engines. There are
certain well established principles of the web design which are expected to be
followed. These are the very broad principles which allow the designers to have
a wide creative field to play with. These are not the water-tight compartments
but guiding principles which help you design an effective and appealing site.
At the same time, there are certain things which shall not be done or best
avoided. These are:
Poor Navigation
The navigation has to be smooth and logical, meaning that you
shall be able to read the mind of the user and determine what all pages will he
like to visit from the page where he has landed and device the navigation plan
accordingly. This also requires that you have the links coded properly and use
is made of the right anchor text for this purpose which is understandable for
the users. So, there shall be no broken links and the text used shall be
understood by the common person. Further, the whole navigation structure shall
be well planned in advance at the time of planning the structure.
Bewildering the Visitors
If the visitors do not know where they have to go after landing on
one of your web pages, then you actually confusing them. You shall not make
them look around for a long time to find the things which have attracted them
on that page. This requires clarity on the part of your site planning and
organisation.
Imbalance in the use of design elements
There is a need to achieve the balance in the various elements of
website design. Overuse of these elements might divert the attention of the
visitors from the real purpose of the page. This would have the tendency to
take the visitors away from the site. The imbalance in the use of the graphic
design elements also means that the visitors get lost. Overuse of colours, or
too frequent text style formatting or too much of crowding of content on a
page, or even the overuse of the graphics are some of the things which create
the imbalance. Even the disproportionate use of the size element of design also
leads to this imbalance.
SEO Unfriendly Features
While the requirements of might put certain limitations or
restriction on the use of certain design and development technologies, it is
worthwhile not to make a SEO unfriendly site because this will make your
business suffer in the long run as you might not be able to gain prominent
visibility in the search engines.
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