It is like a dream for most of the online businesses to get
a position at the top on the initial pages of Google. But without an Award-Winning Delhi based SEO Company you cannot expect a
good visibility in the search engine result pages. Here it starts from the
search engine optimization analysis.
The number of people tries to position their websites on
Google in order to get the highest place in the search engine result page. But
it is not that easy as it seems. Google has the disciplined criteria to reward
the websites on its result pages. If your competition is ranking at the top in
Google then chances are higher that they are doing something good and in return
receiving the reward from Google in terms of traffic, sales and business.
In simple words, you cannot proceed further without an
analyzed strategy to get the expected results. You have to lay down a
foundation which starts from the ground rules i.e. analysis. If you are
planning to see your website at the first page on Google results then first
determine how your website is performing at the present. You need to see how
deep optimization is required with necessary improvements.
To help you with this, we have come with the
valuable 5 ways to analyze a website from an SEO point of view.
Keywords – It is the first thing that should keep in
mind while doing the analyzation. Plan those keywords which define your
business really well. Your keywords should be business-friendly and should
sound meaningful. The keywords help in the website to get listed in the SERP.
But it is also important to understand the types of keywords. There are two
types of keywords you require short tail and the long tail ones. Short tail
keywords are best to use in the titles whereas long tail is best to drive
organic traffic.
Analyze your competitor – If you are done with the
keywords finalization then your next step should be competitor analysis. It is
one of the important points from the SEO point of view. Check out the list of
competitors by searching your keywords on Google and analyze each of them to
know what they are doing or have done to get this visibility. However, most of
the search engine optimization experts skipped this step which laterwards make
them realized that they have missed something important.
Social Networking – Social networking is one
of the most pillars that help a website to stand in the search engine result
pages. Do not forget to analyze your competitor’s social presence in order to
make your strong. Keep this thing in your mind that social gives you traffic.
If you have the perfectly optimized social account then chances are higher that
you may get traffic in a good ratio.
User-Experience
–
Before you proceed, first try to put your feet in the user’s shoe. Behave like a normal user and see how well
your website is performing in terms of usability and user-experience. This will
give the real idea of how you should analyze your website. Ask yourself does
the website look perfect on your specific device? How’s the design structure?
How’s the navigation? These are some of the things which will make your
questions resolved. If you still have doubt then you can analyze the competitor
website’s mobile compatibility and user-interface in order to have a clear
idea.
Analyzation
of Off Page – It is as important as your on-page. Google
evaluates the links which you have taken from the other website before giving
you any credit. The proper off page optimization helps in ranking your website
to a higher position in the SERP. If you have achieved a higher position in
Google then for sure you will get the higher traffic which will ultimately give
the business. Analyze the most common and three techniques like social
bookmarking, link building and presence of social media.
CONCLUSION
This is just a small piece of guidance on the SEO analysis.
It is a long term success but with the effective analysis and techniques. It is
really important to understand that measure of existing performance if you are
targeting for a higher position in Google.
The above blog is provided by the experts at e-Definers Technology- A Top Digital Marketing Company in Delhi. Visit this
space for more helpful information.
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