Merely having a great product
is not enough. People need to know about it. As we have moved further into
2019, it has become clear that consumers are more widespread than ever. You need
to find the most efficient platforms available to promote your product.
There’s no question that a big
part of your marketing strategy is digital since consumers and businesses alike
are always online. Recent research shows that the global internet use is on the
rise. Approximately 9 % increase in the number of users from the last year has
been recorded in Jan 2019.
However, it could be
overwhelming at times considering the ever evolving market and especially when
you’re growing a business.
What Is Digital Marketing?
Digital marketing encompasses
all marketing channels and methods you can use to promote products or services
on the internet as well as on electronic devices.
Your key to success is to
choose the right digital
marketing services in order to promote your product the right
way. The approach may vary based on an individual businessgoals. However, there
are a few things to bear in mind that will help you increase your online
presence and will keep you on the path to success.
Top Digital Marketing Methods
Let’s see how we can achieve
our goal by using the best Digital Platforms for our products and services-
1.
Social Media Marketing
How do you plan to build your brand, products or services awareness amongst the customers who are widespread more than ever?
Earlier, social media was primarily used for
networking but today it has become one
of the most affordable ,effective and widely used tool to develop, promote and
build business.
Number of social media users is skyrocketing and
is estimated to reach 2.77 billion around the globe in 2019. Hence, it’ll be an injudicious time to turn a
blind eye to social media marketing tools and strategy.
Whether you are operating in B2B space or B2C, Social media
marketing strategy can help you grow your business by leaps and bounds and
create a strong brand positioning in the market.
A lot many media platforms are available for you to choose from. Some
of them are mentioned below:-
of them are mentioned below:-
1. Facebook - It is considered #1 social media tool. Marketing tools like
Paid options to increase likes and reach, Ads etc have made it easier for
businesses to thrive in the market.
2. Linkedin - it is a perfect place to drive business results, position brand,
promote awareness of your product and services. You can do effective
networking, take advantage of business groups and make the most of
Linkedin marketing tools.
3. YouTube - Yet another media platform, second largest search engine
after Google, results of which are undeniable. Videos are considered are
the content with best ROI (Return on investment). Quality content,
Partnership with others, Back linking, Calls to action and consistency are
some of the most effective you tube marketing strategies.
Other most commonly and widely used medias are twitter, Instagram,
Reddit.
One thing that is common
amongst all these social media channels is that
they attract millions of user’s every day. Keep your eyes and ears open.
Listen to your customers, their needs and connect with them directly.
You can start by using any channel that will help you reach out to the
customers you are specifically targeting .
they attract millions of user’s every day. Keep your eyes and ears open.
Listen to your customers, their needs and connect with them directly.
You can start by using any channel that will help you reach out to the
customers you are specifically targeting .
Remember your two main goals
are – Brand awareness and Conversions
Moreover, A team of experienced digital
marketers can help you in
setting up a successful Social media marketing campaign!!
setting up a successful Social media marketing campaign!!
2.
Google
Ads (Google Ad words)
It is
one of the most effective ways to promote your product online. It’s a type of Pay-Per-Click
(PPC) where the advertiser pays the ad publisher each time a new
lead clicks on the ad.
It can
be extremely powerful way of driving relevant and qualified traffic to your
website exactly when people are searching for the types of products or services
your business offers. Google
Adwords will double your investment if you choose this Digital Marketing
platform.
3.
Search Engine Optimization (SEO)
It won’t
be an exaggeration to say that SEO is vital in order to promote a product
successfully. You may have heard marketers talk about SEO and how important it
is to digital marketing. Be it Ecommerce
SEO or SEO for small business, everyone has got to have it in
order to make their products stand out in the crowd.
When
users make a search, the top result on Google has 33% chance of getting
clicked. You won’t be able to generate leads, if nobody is able to find you.
The
reason why other websites are ranking higher than you on Google is because they
are making a conscious effort to improve their SEO by using effective and
strategic SEO
services.
What is
SEO?
In
simple words, search engine optimization is the relevant change in your website
or content so that it can appear in the search engines. By doing so, you can
increase your visibility in the organic or un-paid, search engine results.
Search
engines like Google scan your website or content to know how user friendly your
site is and the quality of your content. If you update your content with
reliable and valuable information, chances are that you will be recommended to
users by these search engines.
What
are SEO Techniques?
A lot
of content just like yours is available readily on Google. Question is how to
make sure that your content is noticed, promoted and appear at the top. Staying
at top of SEO is also not easy since Google is constantly updating its
algorithm and without research and experimentation on your part, you will be
pushed down with no hesitation.
Let’s
look at some of the advanced SEO techniques in 2019-
1-Identify
the needs of your customers
2- SEO
audit of your website is must
3-
Mobile friendly website
4- Post
High quality and reliable content
5- Keep
your website updated
6-
Social media marketing
7- Link
building
8-
Write content with max 1800 words
9-
Include User experience/ Reviews
10-Focus
on improving Meta data description
You can
even hire the team of skilled people who will provide complete SEO
services to you and
help you improve your SEO rankings.
4.
Content Marketing
Content
is king! One of the most citied quotes in the world of online marketing, social
media marketing and content marketing.It simply means that the success of websites
depends on quality content. And it’s true!
A
website must offer content that meets the demands of users and it should be
optimized for the search engines like Google. Only with a high quality content
can the ranking of a site be optimized.
What to
do?
You can
not only use content to inform users about your product but can also bring
value to the visitors. Fortunately we have a lot of options to choose from. You
can use different types of content to boost you digital marketing campaign. Some of the content
types are listed below-
1.
White Papers
2.
E-books
3.
Images
4.
Infographics
5.
Podcasts
6.
Testimonials
7.
Videos
8.
Website Pages
9.
Social media posts
10. Case
studies
11.
Blog posts
12. Ad
content
What is “Good Content”?
Good social media content is unique,
entertaining, informative, attractive, well structured, user
friendly and optimized for search engines.
5.
Website Design
You
website is the most important marketing tool to your digital marketing strategy. This is the
place where people get to know you, your products and services. It’s the
platform where all businesses take place. You might be running a great digital
marketing campaign but without a successful website, all your efforts will come
to naught. Hence, do not underestimate theimportance of website designing to
your marketing strategy.
Features
every website must have-
1-
Excellent User Interface (UI)-User Interface is the connecting link between
users and the technology.In simple words, from pages, screens, buttons,
shapes, forms to other visual facilities that are used to interact with the
device is UI. Presentation is the key. How you present and promote your product
makes a lot of difference. If the UI is attractive, user friendly and
satisfactory, users will visit it again and again. Here come your loyal
customers!!
2-
Easy Navigation-One thing that no user likes on internet is
getting lost and not been able to find a way forward. It’s upsetting and
negative marketing. How much traffic you generate will depend on how user
friendly your website is. Think from customer’s point of view and develop your
strategy around it.
3-
Hosting-If your website is taking forever in loading,
users will not stay on it for a very long time. They will easily move on to the
next available option. Hence, It’s important to have a trusted web hosting
service with 24/7 technical assistance.
4-
Mobile Friendly-Considering the fact that people are spending
maximum number of their time on smart phones, Mobile optimization strategy can
bring you chunk of audience that you might be missing out on! Maximum number of
Google searches is made through mobile phones. Therefore, creating a mobile
friendly website will result in more traffic and lead conversion.
5-
Security-Secure websites are always preferred to not so secure ones.
First step to winning your customers is to build trust. Especially those sites
where money transactions take place (E-commerce websites), it’s important to
secure them with SSL certificates. One’s the security aspect is taken care of,
customer will be at ease and will not hesitate his personal information with
you. This will go a long way in building credibility with your target audience.
To ensure that your website meets your
goals, your website design needs to consider:
1. User
Experience (UX)
2. Brand
Identity
3. Search
Engine Optimisation (SEO)
4. Conversion
Rate Optimisation (CRO)
Now Let us look at some of the most important
ways to market your product
to the public.
to the public.
1. Identify
your target customers
2. Get to
know the needs of your target audience
3. Engaging
Visuals
4.
Use
photos, videos, infographics etc
5. User
friendly
6. Effective
navigation
7. Mobile
compatibility
8. Good
content
9. Avoid
duplicate content
In conclusion, you can apply
these digital marketing tactics and see the difference yourself. They might
cost you some money but it is nothing compared to the revenue that these
methods will bring to your business.
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