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Knowing 7 Reasons to Redesign Your Ecommerce Website


First, you need to set the goal before you start redesigning your website ensuring that you get desired outputs. Here, we are going to discuss seven reasons why you need to redesign your web page:

1. Facing Issues Updating The Web Content

Online stores need continuous updates like incorporating new products following by a detailed description etc. Thus, you always have to add fresh content and you can seek help of an expert handling the contents in your way. You can thus remove the sold stuffs and also you update visitors about new products. 

So, it’s good to find a suitable CMS web development company and you find it easier to update your content without putting much effort.

2. Google Analytics Featuring Higher Bounce Rates Followed By A Lower Return On Investment 

Does Google warn you about any negative features of your website? Then it’s time to redesign your website.  You have to engage more users and if your website shows higher bounce rates followed by a low traffic then you need to take important measures to resolve the issue.

The figures displayed by Google Analytics clearly show the issues of your website and thus you can find the areas to focus on improving the overall performance of your site. The parameters to consider are bounce rate, exit rate, conversions, duration of visit etc. It helps you to comprehend the areas you need to take care. Some paid tools are also available, which are CrazyEgg or ClickTale.

3. Present Website Won’t Match Your Business Goals And Is Unable To Track Target Audience

It may happen that your present website shows negative attitude and is not able to satisfy your target audience. You then need to consider the buying psychology and it’s time to redesign your site. In this regards, you need to choose a platform that helps you to meet your business goals such as offering customized stuffs and tracking a specific alcove. 

For example: The online store above tracks the individuals with higher net and the website design helps in establishing a better communication. They thus handle a particular customer segment sharing similar traits and demands. Now, if you think your website fails to meet these demands you can opt for redesigning services.

4. Incorporating Updated Technologies For Your Website

Sometimes people enter your site but they won’t buy. It happens when your site is not responsive.

Redesigning your website helps your site to become more useful supporting future business. And thus comes the thought of redesigning.

The reasons due to which you may issues are like:
  • The website is too heavy due to which it takes longer to respond
  • Old technology decreasing your sale
  • Unable to handle the website traffic
  • The poorly integrated plugins giving rise to complications
So, it’s time to update the design of your site exploring all better results. 

5. You Started Off With A Basic Template And Now Want A Custom Website

It’s important that buy a suitable website template. Sometimes, the store owners buy a template to start business but they get negative impacts in the long-run.

Readymade templates limit business opportunities and thus you need to customize the designs that help your business to meet the targets.

For example: Users who are buying the cheap website templates are not able to get the desired features and thus the business lacks necessary outputs. Thus, your website restricts the facilities and you can only competitive on the lowest price. You can now redesign you site from scratch incorporating the customized facets that help you to stay ahead in the competition. 

6. Targeting Mobile And Smart Phone Users

You need to create a responsive website, which users can easily open on mobiles. It helps you to get more visitors, as they can now access your site anytime. Make sure your web page easily fits within the small screen coming out with a clear display. In this respect, you must maintain a flawless mobile compatibility creating a customized mobile application. 

7. Time To Reduce Your Marketing Cost

Incorporating paid marketing may cost you higher and thus you can avail SEO services that help you to save budget getting desired results. However, make sure your website is SEO-friendly featuring real-time benefits.

SEO begins from the root and it’s necessary to make your site support SEO features. Thus, you need to come out with a proper architecture that helps the search engines to track easily. So, your online store must have the following facets:
  • Good option displaying the detailed product description
  • Options to control the product information and images
  • Bad url structure
  • Redesigning your website aids you to resolve the errors and thus the site functions perfectly.

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