This December, people are looking for new ways to spend
their holidays with cash and small businesses and thus, if you are a small
business owner, you need to make a strong marketing strategy in order to
maximize your revenues. Researchers have shown that almost as high as 47% of
the consumers start shopping for gifts in the month of October, the time of the
essence. Here is a look on how to get started:
Plan for the Entire Season:
Being called the Holiday Season for reasons, people start
spending from Octobers and the expenses reach the peaks in December and
ultimately fall off in January. It is a rookie mistake if you are focused on
marketing yourself highly only in December or on Christmas. Make sure that you
already have some tailor-made attractive campaigns for the Holidays, Halloween
to until the New Year. The more holiday list included in your plans, the better
your strategy is and the more opportunities you get to capture the attention of
the followers.
Deck up the Halls:
The brick and mortar stores get more advantages over the
online retailers during the holiday season. Why? Because they can create magic
through the music and decorations while capturing the true spirit of the
season. But this, in no ways, means that online stores should be left out in
cold. You must freshen up your website, give it a holiday hero image and
decorate the banner of the website. Importantly, you must make sure that the
information about the gift cards and policies is easy to find.
Customize The Content:
Another reason why it is important to start the planning
of marketing your business early is that it will take some time to develop the
content. Pick up some promotional and holiday themed articles that will go a
long way to boost the image and impression of your website and help your
followers reach you! While it is easier to follow the cliched ideas, yet there
are plenty of other ways to give it a meaningful touch to your theme.
Personal attention to your followers- Holiday time is
perfect time to open up with your fans and share their favorite traditions and
recipes. This type of content allows followers to let them know about you and
your brand better. Amongst the sale driven content flooding in the inbox of
customers, such a mail comes as a respite.
Offers and Holiday-Themed Promotional Content:
Delight your customers with promotions that give
something back to the customers. Your visitors and customers always love offers
like free shipping, a few percent off on services and products, free gift
vouchers with the purchase and similar others. You can even run a giveaway kind
of event on the social media channels.
Try creating something that is shareable or heartfelt: There have
been instances when companies went way ahead of imagination and offered the
clients and customers with something that they have imagined and loved to have
but never got them. When you gift them with items that they desire dearly and
then film the same moment. The more shareable and feel good content you create,
the better it gets for your business.
Advertise
Early
Plan to start up and market your campaigns longer before
the actual holidays. Brick and mortar stores are used to follow this pattern
and they have mastered this art. Your online strategy should also try to follow
this pattern. The good news is that- Consumers do not mind seeing the early
promotions for the season.
Create a Marketing Calendar:
Make sure that your holiday and festive
strategy stays on target creating a marketing calendar. It also means getting
together your entire best digital marketing team. Set
the goals and assign the dates. Also keep track of the progress in some shared
task manager or a Google calendar. These online tools help to keep everyone
aware of the tasks and loops in the job.
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