Nothing new in the fact that SEO is incredibly important for all sorts of online businesses but not many of us can actually describe why? Neither do we know why it is vital to stay on the top pages of Google and why the search rankings matter for us? Basically, there are several known and unknown reasons why you need the Search Engine Optimized website; here is a quick look at why you need it:
- 1. Almost 50% of the customers shop for a business due to the SEO
- 2. The higher the ranks you have, the increased traffic and the more sales you will get
- 3. It makes you highlighted amongst the competitors on the web
Let us learn some strategies to boost your sales and make the best out of SEO Set Up Internal Linking Structure
Having a flourishing internal linking plan is the key to creating a successful e-commerce website that performs well. Internal linking refers to the process of going from one page on a domain to other on the same. Why organized internal linking? Here are some points to ponder:
- A neat website with a proper organizational structure helps Google crawl through the web pages easily. When you make it easy for Google, you are sure to get rewarded.
- It helps to keep everything organized and well executed while the user is navigating your website
- Internal linking is known to help a business owner to upsell and cross-sell other products on their websites.
Create Original Product Descriptions
Often depending on what kind of items you are selling, e-commerce retailers must prefer to use the product descriptions of your own. If you think that copying and pasting the description from manufacture can help then you are making a huge mistake. Google hates duplicate and copied content and thus, picking up the same thing which has already been posted on thousands of another website, you are calling Google to penalize you.
Utilize Product Reviews
The product reviews of customers form an impactful element to be included on e-commerce pages. Not only thee reviews help you to ensure that your products are up to the mark, but also provide dynamic SEO value to the website as they act as fresh content to your pages. Moreover, since they are user-generated, they act as a highly valuable entity not only for Google and your website but also for the new customers as they are written by those who have actually bought the products. No more you will be required to refresh the content of the website and thus, a win-win situation for both.
Include Markup On Your Pages
Schema Markup refers to a bit of HTML code that direct the search engine on what a particular searcher must be able to see before visiting that particular website. This will seriously improve your website as it increases the chances of CTR with markup which Google takes heavily into its consideration while determining the search ranks.
There are several kinds of markups one can add like the ones for the events, music albums, authors, business information, products, reviews, videos, products etc.
Optimize Page Speed
Whether you believe it or not, the speed of your website plays an important role in the success of the website. In fact, if your website is taking a few more seconds to load, they will most probably return or push the back button. Several studies have shown that more than 40% of the customers abandon a website that takes up more than 3 seconds to load then customers will leave your website in seconds. If you feel that your website is having a slow speed then you definitely need speed performance optimization.