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Are Google’s Paid Services Ban or Not? And is Its Good For Organic Searcher?

Google’s Adwords Policy on Lending Products has been updated this year on 11th May 2016 and it was definitely not a very good news for paid services. The introduced policy will be banning ads for the payday loans along with other related products on all the Google Ad system from the date 13th July 2016. This news came as a shock to many of the business that is highly reliant on paid advertisements as a source of income from their website. Not to mention, the paid advertisements have long been a part of this mega search engines and not only websites, the application of play store are also stuffed with such ads that are helping to recover the input amount in the development of these sources as well as creating revenues for the owners.

Now the question is what does this means for those brands and websites that are feeding on these paid ads solely to acquire their business space? This forte is one of the most sternly fought SERPs for Google in recent years as the market is still being dominated by black hat SEO.

Let us consider an ideal world where no paid searches will be used on Google platform? The websites and the search results will be cleaner than ever. But how will the business owners be earning? Moreover, will they be any benefit to the searchers and browsers? Might be we are not used to clicking too much on those paid searches but the truth is that even if we are performing an organic search, we get quite a lot of good deals through paid ads only. What if they get banned? What is the possible solution for us? Read this case study:

Edtech is one such paid advertisement website that has both organic as well as paid sewn up. In the organic part, this website does not have the highest authority but hosts the highest count of referral domains. It is one of the closest market leaders in paid services as well as the organic search. And thus, it makes us think why and how it is doing well!

#Analysis of Edtech's performance

e-Definers Technology owns a link acquisition strategy that works well with the links from different websites. The simple formula for their earning is link acquisition and merging it with decently paid advertisements that are not going to redirect to malicious or fraudulent websites.

The website has not limited itself to payday lending but more focus is being laid on the day to day facts in which people tend to interest and don’t shy away from sharing or linking. It curates and creates topics that have the human interest in lifestyle, environment, and others.

If we go into details, an infographic named as “the entire world really run on solar power” has performed really well and got more than 9k likes on Facebook alone along with 31 different referral domains in the placement that in turn are linked to Edtech

Similarly, several other articles and news section on the website are highly shared and attracting the readers and viewers to make them the buzz. Looking through their edtech Corner blog section, one can easily see that it is the main method of link acquisition and content creation for the company.
What is surprising here is that the method is working in an impressive manner and helping the website acquires more, even in difficult positions.

In summary

If you have an e-Definers Technology method for making money through the paid acquisition then fine but if you want to sustain longer then look for faster and better organic strategies.

Edtech provides India’s best digital marketing solution, it is a Top SEO company and also Website development company in Delhi, India, Edtech has delivered many success full projects across the India also in abroad.


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